matched.
Your perfect shade exists. We'll help you find it.
Finding the right foundation is exhausting. matched. finds your perfect match and tells you exactly what works.
Three simple steps
No store visits. No guessing. Just answers.
Share a photo
Snap a quick selfie in natural light. We'll look at your skin tone, undertones, and unique characteristics.
Tell us about you
A few quick questions about your skin type and what you want from your foundation. Like talking to a really knowledgeable friend.
Get your matches
We'll recommend foundations from Sephora that actually work for your specific skin. No more crossing your fingers at checkout.
Sound familiar?
The Lighting Lie
That shade looked perfect under the store lights. At home? Orange city.
The Undertone Struggle
Cool, warm, neutral... olive? Why does this feel like a chemistry exam?
The Return Pile
You have three barely-used foundations in your drawer right now. We know.
One price. Unlimited matches.
Find as many foundations as you need, whenever you need them.
for now, its free :)
- Personalized shade recommendations
- Full access to our Sephora database
- Unlimited photo uploads
- Updated recommendations as products launch
- Works for foundation and concealer